Announcing our new team rider, Seth! July 19, 2012

Today we are proud to announce the arrival of our new Fairdale team rider Seth Holton.

Legendary guru of cycling and all things fun Seth guided our Seattle to San Francisco trip for the first several days. Before racing back home to his bicycle messengering job he gave us all a mystic pep-talk that kept us going mountain after mountain. Look for Seth to be smiling every pedal he takes and check out his new team bio here.