We had the pleasure of working with New Belgium (again) on this years batch of their custom anniversary bikes, which they give out to employees after working there for a year. Pretty sweet.
It kinda' went like this:
"There's a new colorway of the Hareraiser, we should make a video for it."
"Let's take it to Ray's."
"I've still never been there."
"Oh man, you have to go! Let's just make it an office trip."