News / bike jock straps

Jock Strap InspectorAs often happens at Fairdale today’s morning began with one of my co-workers researching the origins of the jock strap. According to the “Bike” Athletic company which has sold over 300 million jock straps the athletic supporter was invented by them 1874. The purpose was so that “bicycle jockeys” could endure the bone-shaking ball-breaking abuse […]

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3 new bottles ➡️➡️➡️ Last day of our B

3 new bottles ➡️➡️➡️ Last day of our Back to School Sale (that is also for people who don’t even go to school).

Free shipping over $100. Softgoods deals. Specials on Macaronis and free Adjust-a-Rack and bottle cages with compatible bikes.

Our Goodship road bike frame is back. It is steel.

Our Goodship road bike frame is back. It is steel.

In a world full of throwaway plastic frames we wanted to build something different. We used Reynolds 725 steel to craft a frame that can be ridden daily with confidence–year after year.

Proven modern appointments make the Goodship practical and fast, without getting caught up in the fickle chase of the latest here-today-gone-tomorrow pro racing tech.

After all, what really matters on a ride is the experience. The feel of the ride, the enjoyment of the ride, and durability to ride again tomorrow. Make it good!

And don’t forget our Back to School Sale (also for people who don’t go to school) is going thru tomorrow. Some good stuff in there.

We don’t have many sales and this is a good one.

We don’t have many sales and this is a good one. From now until Monday, Sept 7 you can get free shipping on orders over $100, and this applies to bikes and frames. Free Adjust-a-rack and bottle cage with compatible bikes. Deals on Macaroni bikes. Some great discounts (up to 50%) on softgoods.

AND, we have even launched a few new products today. Rockitship and Goodship frames are finally in stock! Plus, we just received some new water bottle designs.

We always extend our sales to our bike shop partners too. Dealers should get ahold of @fullfactory and take advantage of this sale.

*Free shipping for lower 48 USA only.

For my birthday I took all my bikes to the little

For my birthday I took all my bikes to the little jumps. I know it’s nothing crazy, but it is pretty cool to me that I can still ride jumps, especially because for years after my back surgery I couldn’t. Now, bit by bit I’ve gotten stronger and I think I ride my DJ the most. But, maybe most important is that I still love riding bikes of any kind! -Taj

Thanks for the fun Elevator, Rockitship, Weekender, Taj, Hareraiser, and @sundaybikes Wavelength.

Getaway (if only for a little while) onboard the R

Getaway (if only for a little while) onboard the Rockitship.

The Rockitship is here. Available as a complete bi

The Rockitship is here. Available as a complete bike or frame in Black or Blood Orange. Reynolds 725 steel frame, ENVE fork, Ritchey and Shimano components, UDH, Continental Terra Adventure tires all wrapped together with Fairdale’s Keepin-it-simple-keeps-it-fun design sensibilities.

Available now to take you on adventures to anywhere.

Our Rockitship will officially launch on Friday. B

Our Rockitship will officially launch on Friday. Bike shops are getting their orders in starting today.

Pre-orders starting soon for bike shops to bring i

Pre-orders starting soon for bike shops to bring in our all new Rockitship. Hit up @fullfactory. Complete bikes will begin shipping soon after. Frames will be available too. Check in Monday for all the details!

Rider (Taj) says he’s not high enough, and photo

Rider (Taj) says he’s not high enough, and photographer (Josh Root @evilphotoeye ) says he should have used a flash to make things pop, but we like seeing our Hareraiser DJ in action.

New shirts have arrived! The first shirt I drew (O

New shirts have arrived! The first shirt I drew (Out of Step) has a clear message. It leans into Minor Threat’s famous words of wisdom, ‘Bow your head in submission to your phone like the rest of us.’ …Or, something like that.

The second shirt (Iron Fairdale) also has a clear message. I drew the word “Fairdale.”

Enjoy some new torso covers!

Summer Bike Launch: the Weekender Archer in new Le

Summer Bike Launch: the Weekender Archer in new Lemon Grass. The Weekender’s chromoly steel frame can be adapted in so many ways. Here it is set up for a little bit of everything in its base model form. Ride some trails, urban commute, long haul rides… yes to all. Add bags, bottles, racks, fenders, and/or our Skatetack. On sale now via your favorite bike shop.

Summer Bike Launch continues with the Lookfar mode

Summer Bike Launch continues with the Lookfar model in Matte Coral Red. This color is now available in a full size run from XS-L and in a step-thru version (which fits in our line as a S/M size). $649

“Look true, and look far, but don’t forget where you are.”