News

Logo mania April 30, 2010

All mega-corporations need a good logo. Here at Fairdale we know we are no different. Been playing with all kinds of logos lately… not sure any of these are permanent. Fun to mess around with though.

The OG logo. This logo is like close to 2 weeks old.

Eh… not so much.

Rrrrrrr!

I wanted this on to look like leaves….

…but it looked more like a dragon to me. Dragons don’t impress people the way they used to though.

Clean logo in some different variations.

Narrow?

Do you know those things where the words can flip around upside down and it still reads the same? That’s what these are.

And every company needs a mascot… this is probably to T-1 ish though.

Back to the drawing board….

The nonsense continues… April 28, 2010

Purple helmet fax machine April 27, 2010

Oh man, blast from the past number 2. There was a time (Jan 22, 1997 to be exact according to the date on this fax) that I really was not a fan of the then new trend of riding motocross full face helmets visorless. Ha… seems hilarious to me that this was faxed. Didn’t have the internet then… but I could still send stupid drawings electronically. Faxes and pagers…. 1990s!!

Anyway, Mat responded to my previous post about the stunt-doubling in the comments. He also emailed me this old drawing I sent him when I heard the terrible news that he had stopped riding with a helmet visor. Can’t believe he saved this… love that guy!

I was Mat Hoffman’s Stunt Double April 27, 2010

In honor of Mat Hoffman’s new documentary I was remembering some stories.

I don’t think many people can claim this, but its true that I was once (twice actually) Mat Hoffman’s stunt double. Back in the 90’s when I rode for Hoffman Bikes Mat got a few offers to do some TV commercials. Around that time was more or less the peak of my vert riding career and it also just so happened that I wore the same size clothes and shoes as Mat. That made me a perfect stand in for Mat… but stunt double? Well, that’s what the commercial people called me.

TV commercials are usually shot in a hurry. It takes so much money to have all that film equipment, lighting and crew on hand, so they try to get all the filming done as fast as possible. There’s so much pressure on those 2 or 3 days of shooting they can’t risk something happening to Mat and then having to shut down the shoot. So, they need a stunt double just in case.

Hollywood is f-in weird. I don’t know how people could be into acting… even that little bit of being in that world that I had turned my stomach. Well… I’ll keep my opinions to myself I guess but it seemed like I ran into every stereotypical Hollywood character you could imagine. Smoozers, losers, druggies, hanger’s on, and crazy ego douche bag directors.

I actually watched the hip young director (straight from MTV) meltdown and scream at his assistant, ” I don’t pay you to think, I pay you to do!!). It was nuts… Maybe, lets hope, on films with higher artistic value then TV commercials people aren’t so shitty to each other.

On set it was mostly sitting around for Mat and I. Even more so for me since I was never the main talent. We would just wait and wait and then someone would come running for us needing us to ride right away. On one commercial I was really bored. Sitting around for almost an entire 12 hour day. I was itching to do something. Also they had me set up on a pay schedule where I got paid a base rate to be there, another rate if they asked me to ride, and and even higher rate (and residuals) if they used footage of me in the commercial. When they finally called me out I was charged to ride. Mat had just landed a 7 or 8 foot high tailwhip on vert and they asked me if I could do that. I kind of could, or, I could only do downside whips and I had never really tried them quite that high. They threw me on the ramp and off I went. Trying downside whips the highest I had ever done and eating shit!!! I pulled maybe 4 out of 20 and was getting my ass kicked. I was exhausted and beat quick but I kept getting up and trying more and more. On a particularly hard crash I knocked my head and slid across the flat bottom on my stomach. I laid there catching my breath with my head ringing when I heard the director say, “Ok, we got the lights set, bring out Mat.”

Ha! All they had needed me to do was normal airs so they could focus and set the lighting.

On another commercial shoot they filmed Mat for what seemed like hours. They just kept asking him to do the same thing over and over. He was finally so exhausted he had to stop riding. The director was clearly frustrated but we couldn’t understand why. In typical Mat fashion he was going way higher and riding way better then he could have ever needed to. Finally the director came over to us and explained that he had been waiting for Mat to crash. It was part of his plan to have an amazing slow motion shot of Mat slamming. Mat was shocked. “Look, if I crash you can film it, but I’ve spent my life trying not to crash. I’m not going to do it on purpose and I don’t want you to make it look like bike riding is all about crashing.” The director argued with him for a bit, but Mat wasn’t budging. There was going to be no on purpose crashes. They asked me too, but if Mat wouldn’t do it I sure as hell wasn’t going to. We took our break and went to lunch.

When we walked back into the studio what we saw was fantastically comical. There was a “real” stuntman (who had never ridden a bike) wearing Mat’s clothes standing on the top of a 12 foot ladder on top of a vert ramp. He had Mat’s bike in his hands and he was preparing to jump into the ramp to his doom. He was visibly shaking.

Mat shut that down quick and the stuntman was understandably relieved to not have done that stunt. I think later on Mat finally did crash and so everyone was happy. I don’t believe that they ever used the crash footage anyway.

I think I’m going to put on a premier for Mat’s documentary here in Austin. I don’t quite have a date worked out, but stay tuned.

Barfin’ Bunnies and hipster dufuses! April 27, 2010

I’m not really sick of my city… kind of lovin’ this Austin spring to be honest… but someone some where is sick of their city and maybe somehow this will make them feel better about it.

I have really nothing to say about this. I don’t want to offend any of my friends.

Who needs a stinkin’ skateboard April 26, 2010

Smith grinding that shit!

Tough times April 21, 2010

Early bird April 20, 2010

Somedays I get to the office before anyone else. I like how quiet it is here.

Just me amongst all this space and computer equipment. Its peaceful.

I come up with a lot of ideas first thing in the morning all alone in the quiet.

I didn’t say good ideas!

Bike stuff to do in austin April 20, 2010

First up this weekend we got the Vclub video premier.

Check it out here: http://do512.com/event/2010/04/24/vclub-ftsv-video-premiere

And then, Sandy Carson and I have been playing bike polo which is lots of fun (and doesn’t seem to require too much back strength so I can actually play sometimes).

A few random Polo events here:

Bike Polo Mallet Building Party

http://do512.com/event/2010/04/26/bike-polo-mallet-building-party

Hardcourt Bike Polo (Sunday)
http://do512.com/event/weekly/sun/hardcourt-bike-polo

Hardcourt Bike Polo (Thursday)
http://do512.com/event/weekly/thu/hardcourt-bike-polo

South Side Bike Polo
http://do512.com/event/weekly/tue/south-side-bike-polo

New back safe design April 19, 2010

Thanks to the power of science and design we will soon be able to introduce a fantastic new product. What gel seats, suspension and even recumbot bikes can’t do the Back-A-Ratus can. The Back-A-Ratus will once and for all eliminate all lower back stress from bicycle riding by safely and comfortably removing all stress to the area. A carbon fiber support rod lifts all of the riders weight in the ever crucial lumbar area. Back-A-Radical!