We had the pleasure of working with New Belgium (again) on this years batch of their custom anniversary bikes, which they give out to employees after working there for a year. Pretty sweet.
These are based around our Ridgemont model and feature New Belgium specific art, spec tweaks and a familiar Fat Tire color palette. We’re stoked on how they came out, so swipe for a closer look.
“There’s a new colorway of the Hareraiser, we should make a video for it.”
“Let’s take it to Ray’s.”
“I’ve still never been there.”
“Oh man, you have to go! Let’s just make it an office trip.”
And the next thing you know we’re in Cleveland in February on a Tuesday. We had a lot of laughs and rode so much we could barely move the next day (but in a good way). Ray’s is simply one of the funnest places you’ll ever ride a bicycle and we mean that for every level and every kind of rider. The place is made to remind you that playing around on a bike is the definition of good times.
Mountain biking is so much more than vertigo inducing GoPro footage, life threatening speed and laser guided seat posts. I love that my bike carries me away from the noise of the world and out into the peace of the woods. I always feel a bit uncomfortable when I realize I work in marketing (I blame formative years listening to Bill Hicks) so I have done my best to be sincere in what I do. This is how I really feel on most every ride. I hope this inspires you to get out into the trees and take some deep breathes.
Thanks to Logan Nelson for helping me try to share what I love and thanks to Fairdale for the Elevator ride out there. #oldmantabletops
Fairdale is happy to introduce the Elevator; our 29″ hardtail mountain bike that comes fully equipped with a SRAM GX Eagle groupset, a RockShox Pike fork, Alex wheels, Maxxis tires and more.
The Fairdale Elevator is a BMX-inspired, full chromoly all-arounder with a geometry that is focused on nimble maneuverability and predictable climbing and descending. While many modern bikes are long and low, the Elevator’s unique ride-feel will let you easily throw in a manual or re-adjust your position on a line, thanks to the super short 406mm chainstay length.
Aaron Ross spent a few days shredding his Elevator out in Bentonville. Luckily Devon Hutchins caught it all on camera. Enjoy!
Fairdale Elevator
Fairdale is happy to introduce the Elevator; our 29″ hardtail mountain bike that comes fully equipped with a SRAM GX Eagle groupset, a RockShox Pike fork, Alex wheels, Maxxis tires and more.
The Fairdale Elevator is a BMX-inspired, full chromoly all-arounder with a geometry that is focused on nimble maneuverability and predictable climbing and descending. While many modern bikes are long and low, the Elevator’s unique ride-feel will let you easily throw in a manual or re-adjust your position on a line, thanks to the super short 406mm chainstay length.
Here’s a quick recap of Aaron Ross and Mike Gonz out at the TRABMX event in Pennsylvania on 9.21.24. Our friend Mike Gentilcore holds this annual Double Cross race and Dirt Jump session at his private compound every year, and it always looks like a good time! Our crew was out there on their Hareraisers. Enjoy!
Filmed & edited by Devon Hutchins.
Fairdale Hareraiser
This fully capable 26″ DJ frame is made of 100% 4130 chromoly with a 3/8″ axle slot, integrated chain tensioners, BSA 73mm threaded bottom bracket, ultra-short chainstays and a tapered 1-1/8” to 1-1/2” head tube with removable tabs for a traditional BMX-style Gyro.
Designed from the ground up to make the transition between riding a MTB, DJ bike, and BMX as seamless as possible.
Available as Complete Bikes, Frame/Headset or Fork only.
Bikes are available NOW through your favorite shop as well as online. There’s no other bike like it, and we’re stoked it’s finally here!
The Fairdale Elevator is a BMX-inspired 29er hardtail. A full chromoly all-arounder with a geometry that is focused on nimble maneuverability. While many modern “long-and-slack” designs sacrifice fun for stability, the Elevator’s unique geometry rewards active riders. Quickly adjust your riding line and throw in a manual with ease thanks to the unique super short 406mm chainstay length.
Now this is a project we can get behind! Watch as Nora Vasconcellos, Jack Fardell and Jiro Platt cruise Fairdales through NYC to hit various skate spots. Shoutout to Monster Children and Nora for looping us into this rad trip.
We were pretty stoked when Fat Tire approached us to make this years Fat Tire bikes, which coincided with a rebranding of the cans/packaging. The bikes came out sweet and feature new art from @tajlucas and Fat Tires new color palette. Swipe for a closer look.
Fat Tire use these bikes for promotion, store displays and giveaways, but one is up for grabs!
