Some months ago The Ride Journal asked me to write a little story about Fairdale. Funnily enough they had seen our momentarily viral R+D video and wanted to know more about what we were all about. Though I expect they were hoping for something as goofy as that video I gave them a much more sincere version of “our story”. This ran in their mag a few months ago which you can download from Ride Journal. I imagined myself trying to explain my motivation for the brand to someone who didn’t know anything about Fairdale. -Taj
A Change of Gear by Taj
I want to keep my bicycle innocence. I want to walk a into a bicycle store and feel amazed by all the spaceship styled machines inside. When the salesman spots me lusting over the top of the line road bike I want to still feel bewildered when he tells me the “cross-weaved carbon-fiber lay-up” makes the bike so strong it’ll win the Tour de France (but don’t let it fall over because it’ll break if it lands on anything sharp). I want to remember the discouragement I feel when the mountain bike that looks like a motorcycle with no engine somehow costs more than a motorcycle WITH an engine. I want to remember what it feels like to not know anything about bikes… to just want to go for a ride.