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The Pearl Parser June 10, 2016

 

When given the opportunity to build my own custom Pearl White Parser I choose the parts below. I envisioned a bike that would be ideal for off road adventures and ready for some light cargo if I was to install a front rack and/or a rear Adjust-A-Rack. I’ve taken this bike out for weekend rides around Bonelli Park in La Verne, CA and also to Griffith Park in Los Angeles. The Parser feels solid and responsive carving around the bends and the dirt/gravel that you can come across near the Hollywood sign. The 700×35 Ritchey Shield Cross tires are just wide enough for my comfort and they can handle sharp turns with ease. My favorite feeling was the downhill coast through the fire trails over to the backside of Griffith Park. This complete bike weighs 20 lbs which allowed me to catch some air when rolling through the dips in the woods. The Phil Wood hubs, DT Swiss spokes and H Plus Son rims complement each other well, allowing for a complete wheel set that is very sturdy and durable. I wanted this Parser to be reliable and enjoyable for riding trails here in California. The gear ratio I choose was a 48 tooth front chain-ring and 18 tooth rear freewheel. The goal with this build was to have an easy/fun/comfortable ride, and that has definitely been achieved. The build was finished off with proven and dependable components from Ritchey and SRAM.

In general, The Parser is a single-speed warrior that’s very tough. I would totally race CX on this bad ass machine. I hope you like what you see! It was a blast customizing and building my own Pearl White Parser.

– Diego Souza

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Taj Bikes in the Wild April 16, 2016

leifwallride

Some Taj bikes are popping up on the internets today. Above is our team rider Leif shooting around the curved wall ride out at Sea Otter.

We built the Taj to be a bike you can comfortably sit down and cruise on but also have some BMX fun. It combines the simple toughness of a BMX bike with the ability to go for a cruise too!

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Sea Otter Classic coming up April 11, 2016

diegocotter copysmall

This weekend we will be out at the Sea Otter Classic in Monterey, CA standing around in our booth and riding bikes. We hope you’ll come say hello! Diego will be keeping things going with Leif, Mike G and Barney.

 

Diego on the road October 16, 2015

FLYER DIEGO TRIP

Diego is hitting the road on monday and driving up the west coast. He’ll be visiting bike shops, pedaling around and taking pictures. He’s also organized a “Meet & Greet” evening at Velocult in Portland. He’ll be hanging around talking bikes and stuff for the evening. Come out for some fun and say hello!

 

Fairdale west coast road trip October 12, 2015

diegoflyer

Our man Diego will be cruising up the west coast in about a week. He’ll be visiting bike shops, showing off our new 2016 line and pedaling around.